Academy

The Academy will be an inspiring environment where we will turn creativity into careers. Our evening courses are taught by industry professionals with expert knowledge and depth of skills. The Back Lot academy short courses provides a fantastic opportunity to update and develop your knowledge and skills in social media, event management and Audio Visual arts.

Events

Organizing a major event can be a daunting task. For those looking to further their skills in event
management or develop new ones, our short course is the ideal choice.
Our Event short course aims to give students the knowledge and skills required to plan and implement a
successful event. Aimed at those with event and project management responsibility, The Back Lot
Academy will teach students how to plan, organize and manage a wide range of corporate events.

Delivered over 7 weeks as evening classes, students can continue to work while developing event
management knowledge.
Course overview
The Back Lot Academy Event short course is designed to equip students with the skills to organize all
aspects of indoor and outdoor music events, press conferences, charity or major sponsored events.
It covers:

  • project management
  • strategic planning
  • budgeting
  • finance
  • promotions
  • marketing and sponsorship
  • operations and production
  • health
  • safety and risk management.

 

During this course you will organize real events to aid learning.

Social Media Management

We’re super excited to introduce to you our social media course. This 7 week course will help you create a foundation to use social media for business. You will learn how to craft a simple social media strategy to achieve your goals on Facebook and Twitter. How to work with paid advertising and how to develop social strategies. The Back Lot Academy social media course is perfect for marketers, brands, small business, freelancers, and everyone looking to harness the potential of paid social advertising.  If you finish this 7 week course you’ll be ready to run your first social media ad campaign and connect with customers, convert views into action, and drive impact for long-term business success.
  • Getting started with social media
  • Creating content
  • Curating content
  • Using the right marketing tools
  • Paid advertising strategy
  • Social trends
  • Defining target audiences
  • Data analysis
During this course you will work on real social media projects to aid learning.

AV media

Digital Playground

Digital Playground is een educatief multimedia project. De Digital Playground

workshops bieden een combinatie van kunst, cultuur en digitale media. Door de lens van een
digitale camera kijken de deelnemers op een andere manier naar de wereld om hen heen. De tijdens
de workshop opgenomen beelden en geluiden worden gebruikt om zelf op de computer een digitaal
werkstuk te maken. 

Presentation Training

Whether you are persuading colleagues, selling to a client or energizing a team, the power of your
presentation makes the difference between success, and failure. The ability to give an effective
presentation in the workplace is a crucial skill that every employee should possess. Effective delivery
can help you get your message across, and influence your audience.Our training provides courses
for effective presentation skills, and modules, provide the skills that empower you to communicate
confidently and competently to all types of audiences.

Media Training

Media Training helping people to understand the media, develop spokesperson skill and the confidence to be effective in interviews with reporters on TV, radio or news stations. The goal of media training should be to ensure that your spokesperson feels a sense of confidence and control when approaching interviews with the news media.